Artists

The Valhalla Artists represent our music and entertainment roster – a curated group of artists, producers, performers, and creative voices developed through management, label services, content, partnerships, and long-term brand strategy.

FLVME, one of South Africa’s leading figures in the new wave of trap-fueled hip hop, hails from Katlehong, Johannesburg, where he was born in 1999. Influenced by artists like Lil Wayne, Da L.E.S, and Travis Scott, he left school in Grade 11 to pursue music. After briefly signing with Ambitiouz Records in 2016, FLVME joined The Wrecking Crew with A-Reece and B3nchMarQ. His debut EP Clouds (2017), along with Do Not Disturb and Germander, showcased his talents as both a producer and MC. His debut album CandyMan earned him Best Newcomer and Best Male honors at the 2019 South African Hip-Hop Awards.

FLVME

Rapper / Record Producer / Songwriter

Gcinuhlanga Dibi, known popularly as Dibi, emerges as a multifaceted force in the entertainment realm, with a core focus on his prowess as a rapper and musician. Hailing from Port Elizabeth, Dibi's journey as an entertainer began in his formative years, where he honed his skills in battle-rapping with crews, showcasing a natural talent for storytelling through music.

DIBI

Rapper / Songwriter

KnifeBeatz is a distinguished Gold-selling music producer and sound engineer. Renowned for his innovative and captivating sounds, KnifeBeatz has solidified his presence as a formidable force in the music industry.

KNIFEBEATZ

Record Producer & Engineer

Victor Malaza – The Boss
A visionary leader, executive record producer, and dynamic performer, Victor Malaza is the driving force behind The Valhalla. With a rich history in music, business, and event curation, he continues to shape the entertainment landscape both as an artist and as the mastermind behind some of the industry's most strategic moves.

Victor Malaza

Rapper / Executive Record Producer

The Valhalla’s talent ecosystem now extends beyond music into sport, content, events, merchandise, and commercial partnerships. Explore The Valhalla Sports to discover our athlete representation and sports commercialisation division.

Cart review

FLVME

DIBI

KNIFEBEATZ

Victor Malaza

Beyond Music